On this blog, we often talk about the mechanics and best practices associated with developing a marketing strategy or implementing a marketing campaign, but the reality is that unless you find funding and executive support for your initiative, it will not likely get the budget or attention that it needs to succeed. Getting funding (and… Read more »
Tag: marketing strategy
Going Too Far? Remember The Past But Let Marketing Strategy Drive Your Future
If I’ve heard it once, I’ve heard it a million times, “Our marketplace is not that advanced.” What is often the subject of this discussion is the type of marketing vehicles that can be used in an industry. And what is often being discussed at that time is using marketing techniques like social media, virtual… Read more »